Curating information to connect with audiences

The client

Meet our client, a savvy investment analyst and content creator with a keen focus on China’s real estate market. With over 10,000 readers, including nearly 1,000 loyal paying subscribers, staying ahead of industry trends is crucial for him.

The challenge

The client faced the daunting task of sifting through massive amounts of industry information daily to produce insightful content. The pressure was on to deliver high-quality updates that met the high expectations of his paying subscribers and kept his audience engaged every day.

Our solution

We teamed up with the client in a revenue-sharing partnership aimed at growing his audience and enhancing content quality. By curating over 120 websites and WeChat public accounts in the real estate sector, we automated the tracking and collection of the latest information based on the client’s filtering criteria. Our AI model then distilled this information into key points, crafting a daily email briefing that landed directly in the inboxes of his paying subscribers.

The results

The daily email briefings transformed the client’s workflow. Now, he only needs to spend 3 to 5 minutes each day to get a comprehensive overview of essential industry updates, and his paying subscribers receive richer content. The result? Increased subscriber satisfaction, higher retention rates and a win-win for both the client and his readers.